Bringing the Brand Alive

 

The vehicle is an eye-catching addition to the already six-strong Prestige fleet and is available for hire to tour groups, conference delegates and corporate clients wishing to travel in style. 

 

The city of Glasgow launched its Glasgow: Scotland with style branding campaign in March 04 and has had local businesses lining up to lend their support ever since.  The Radisson SAS hotel and Princes Square speciality shopping mall have also demonstrated their commitment to the campaign by displaying branded banners.        

 

Euan commented, “The Glasgow: Scotland with style campaign has been very effective in positioning Glasgow as a vibrant, cosmopolitan European city and this new addition to our fleet not only reinforces that positioning, but also makes a statement about the type of experience you can have on board.”  

 

Scott Taylor, Chief Executive of the Glasgow City Marketing Bureau (pictured right) added, “The Glasgow: Scotland with style campaign has resulted in a dramatic repositioning of the city over the last 12 months and we are delighted that Prestige has chosen to support it so visibly.” 

 

In the background is Glasgow Science Centre, one of the city’s most iconic buildings, which has attracted 1.5 million visitors since it opened in July 2001 and has proved a particularly popular addition to Glasgow’s expanding portfolio of unusual conference venues.  

 

Telephone Prestige on 0141 886 1000 for bookings.    

 

                                       

Nancy McLardie, Head of PR

Glasgow City Marketing Bureau

Tel: 0141 566 0830

Mobile: 07710 349 394

E-mail: nancy.mclardie@seeglasgow.com

 

 

 

1.  The Glasgow: Scotland with style city branding campaign was launched in March 2004 to position Glasgow as a cosmopolitan European city as well as a modern, dynamic location for tourism and inward investment.  The Glasgow City Brand Project attracted £742,335 funding from the European Regional Development Fund through the 2000 - 2006 Western Scotland Objective 2 Programme, with the balance of the £1.5 million project coming from Glasgow City Council and the former Greater Glasgow & Clyde Valley Tourist Board.

      

2.  Since launch, the campaign has created 181,000 additional visitors for the city and generated £21 million in local economic benefit.   

 

3.  Additional funding for the campaign was announced in June 2005, with the launch of a £1.83 million strategic positioning campaign for Glasgow: Scotland with style. £1.14 million was secured from Glasgow City Council and £687,509 from the European Regional Development Fund through the 2000 – 2006 Western Scotland 2 Objective Programme.   This additional funding brings the total budget for the four-year campaign (March 2004 – November 2007) to £3.33 million.